1.Objective The objective of the Contest is to promote tourism in Japan by selecting particularly attractive souvenirs in terms of quality and design as seen by foreign visitors, that will lead not only to nurturing and finding attractive Japanese souvenirs, but to promoting regional brands, and conveying through such merchandise the beauty and the appeal of Japan. 2.Sponsored by: Ministry of Land, Infrastructure and Transport of Japan Visit Japan Campaign Headquarters 3.Supported by: The Ministry of Foreign Affairs of Japan The Ministry of Agriculture, Forestry and Fisheries of Japan Ministry of Economy, Trade and Industry of Japan 4.With the Cooperation of: Narita International Airport Corporation Kansai International Airport Co., Ltd. Central Japan International Airport Co., Ltd. Japan Airport Terminal Co., Ltd. Japan Airlines Corporation All Nippon Airways Co., Ltd. 5.Contest (1) Application Eligibility Organization (company, school, group) or Individual (2) Number of Applications Unlimited (3) Theme Japanese souvenirs foreign visitors find attractive (4) Application Method Register on Contest Application Homepage〔URL : http://www.vjc-omiyage2008.com〕 (5) Application Categories Food Category, using regionally produced ingredients (excluding fresh foods) Crafts & Skills Category, Ecology Category, Cool Japan Category (6) Application Period Saturday, Dec. 1, 2007 ~ Sunday, Jan. 27, 2008